SHOP

Last updated: July 2026

This Privacy Policy explains how The Little Joy Studio (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website or purchase from our online shop. We are committed to handling your data responsibly and transparently.

Who We Are
The Little Joy Studio is the data controller for the personal data collected through this website and our online shop.
Business name: The Little Joy Studio
Email: [email protected]

As a small independent UK business, we do not currently operate from a registered business address. You can contact us by email for any data protection queries.

The Data We Collect

We may collect and process the following types of personal data:

Identity data: name

Contact data: email address, postal address, phone number

Order data: products purchased, order history

Payment data: processed securely by our payment provider (we do not store card details)

Technical data: IP address, browser type, device information

Usage data: pages visited, time spent on site, interactions

Marketing data: your preferences for receiving marketing communications

How We Collect Your Data

We collect data when:

You place an order

You create an account

You contact us

You sign up for marketing emails

You browse our website (via cookies and analytics tools)

How We Use Your Data

We use your personal data to:

Process and deliver your orders

Communicate with you about your purchase

Manage your account

Send marketing emails (only with your consent)

Improve our website and customer experience

Comply with legal obligations (e.g., tax and accounting)

Legal Bases for Processing

Under UK GDPR, we rely on:

Contract: to fulfil your orders

Consent: for marketing communications

Legal obligation: for tax and accounting compliance

Legitimate interests: to improve our website and services

Sharing Your Data

We only share your data with trusted third parties when necessary to operate our shop, including:

Payment processors (e.g., Stripe, PayPal)

Delivery partners (e.g., Royal Mail, couriers)

Website hosting and analytics providers

Email marketing platforms (only if you subscribe)

These partners only receive the information required to perform their services.

We never sell, rent or trade your personal data to third‑party companies.

International Transfers

Some service providers may transfer data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

Data Retention

We keep your data only as long as necessary:

Order records: 6 years (legal requirement)

Marketing data: until you unsubscribe

Account data: until you request deletion

Your Rights

You have the right to:

Access your personal data

Correct inaccurate data

Request deletion

Object to processing

Withdraw consent (for marketing)

Request data portability

To exercise any of these rights, email us at [email protected].

Cookies

We use cookies to:

Enable essential website functions

Analyse website usage

Improve your shopping experience

You can manage cookies through your browser settings.

How We Protect Your Data

We use appropriate technical and organisational measures, including:

Secure website hosting

Encrypted payment processing

Access controls

Regular security reviews

Contact Us

For any questions about this Privacy Policy or your personal data, please contact:

The Little Joy Studio Email: [email protected]